The Role of the Global Media In Facilitating the Expansion Of American Culture
THE ROLE OF THE GLOBAL MEDIA IN FACILITATING THE EXPANSION OF AMERICAN CULTURE Tijani Hassan Abdulkarim Department of Mass Communication Ahmadu Bello University, Zaria. ABSTRACT The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries through international news broadcast, television, programming, new technologies, film and music. Before the 1990s, mainstream media systems in most countries of the world were relatively national in scope, since then, most communication media have become increasingly global, extending their reach beyond the nation-state to conquer audiences worldwide. The international flows of information have been largely assisted by the development of global media, new technologies and the increasing commercialization of global television, which has occurred as a consequence of the deregulation policies adopted by various countries in Europe